Institutional Positioning and Future Strategy
Developing attractive, authentic positioning is now key to school and college sustainability, growth, and other educational and commercial objectives.
We take an integrative perspective and approach to positioning which has application across the institution, and meaning for all stakeholders.
We have unique proprietary IP to evaluate and develop high value and distinctive positioning for schools and colleges.
INSTITUTIONAL POSITIONING
How we Prepare Institutions
Establish compelling and cogent reasons to choose, stay (progress), and refer (word of mouth) your school or college.
Stand out educationally from the crowd through deeper and narrower positioning that differentiates you in high value ways to your community.
More away from ‘’me too’’ positioning that does not impact in competitive school and college contexts.
Positioning that provides for sustainability, growth, and reputation.
Positioning lens to improve the focus and impact of strategic planning, enrolment management, and marketing planning.
The basis for integrated, whole of institution approaches that- connect and align what schools say with what they actually do.
Outcomes and Results
Key Components
What is Positioning?
It is not about pulling a rabbit out of the habit, adopting the latest ride in the amusement park, or taking superficial, cosmetic approaches to brand that do not seriously impact on your reputation or sustainability.
Schools and colleges must consider positioning well beyond traditional avenues for differentiation- namely their history, location, and values (which tend to be generic).
Positioning is a controllable strategic for schools and colleges to optimally manage educational and market conditions. Our whole of institute perspective and approach on positioning involves evidence led review, analysis, and deployments that deliver:
- Cogent and compelling reasons to choose you over others.
- Designing and redesigning your education and services offer to occupy a distinctive place in audiences minds.
- Enabling you to effectively ‘own’ a word or concept to be built upon and not easily replicated – basis for an “uncontested” position.
Education institutions and systems around the world are increasingly subject to competitive and demand-driven models. This places unprecedented requirement to develop strategy planning processes that genuinely impacts educationally and to the market.
The quality of strategic planning is increasingly scrutinised as schools and college expand their services, face more competition, and seek stronger relationships with stakeholders.
Competitive education contexts require more than compliance-based strategy planning and ‘’me too’’ to do lists.
We develop impactful, whole of institutional strategic plans for schools and colleges. We take an integrative perspective and approach to strategy which has application across the institution and meaning for all stakeholders, including being synchronous and integrated with other key planning processes such as Master Plans and Marketing Plans.
We have an exceptional starting repository of, proprietary IP to inform and shape future strategy for schools and colleges including a Strategic Preparation Tool.
FUTURE STRATEGY
How We Prepare Institutions
Our Proprietary 5 Step School Strategy Framework for Schools and Colleges
For three decades in every continent, 5Rs Partnership has helped Heads and Trustees/Boards create compelling and ambitious future strategy.
We bring them into possibility through strategic foundations including vision and mission, make them live through pedagogy and curriculum and communicate through authentic marketing messages.
We clarify your strategic intent and ambition, align with impactful priorities and success indices, through the lens of positioning and reputation.
Better self-definition, creation of ambitious but realistic intentions, alignment with Vision and Mission, and optimized market attractiveness.
Our future strategy planning process is outward-looking, has an ‘on-the-move’ mindset with deeper data insight (including asking the right questions), and a more impactful output across communities.
Outcomes and Results
Key Components
We undertake strategic planning from a reputational and positioning perspective- effective strategic planning must consider and impact both.
We provide the bespoke information, tools, and advice to create impactful positioning and future strategy.
Our unique reputational and positioning process to strategy planning leads to identification of higher value priorities and actions that impact.
We guide the move from compliance to an evidence-based, impactful model of planning.
Our approach ensures strategic planning outputs are actionable and ‘user-friendly,’ including those often less engaged in the process (e.g., faculty), and becomes a core reference.
The 5Rs Partnership holds understanding of all the elements (educational and commercial) required for an integrative, whole of institution strategy process.