Program Portfolio and Learner Journey
Education sector institutional values are so similar and so programs/courses are potentially the most significant factors impacting institutional positioning and reputation.
Schools and colleges need a market perspective to course and program portfolio in choice-based education contexts.
Academic quality/assurance/fitness for purpose of the course offering can be strengthened by expert insights into how to make courses better support institutional and market success.
Program Portfolio and Learner Journey
How we Prepare Institutions
We work to build success and market orientation in portfolio at three levels:
- New Course/program market testing
- Existing program/course refresh
- Enrolment and demand analysis
Using primary and secondary research techniques, we help you answer questions such as:
- Do programs align with your institutional intentionality? Is there a market for new programs that you are considering or currently offering?
- What do key stakeholders (students, prospects, alumni, industry, education agents and professional bodies) think about our programs?
- How do we market the benefits (short and long term) of our courses?
- How attractive to students is a particular course?
Outcomes and Results
We incorporate market perspective to course and program portfolio review and development.
We ensure programs align with context, mission, and learning optimization.
We support schools and colleges develop market-Informed course portfolio (potential and existing programs/courses/curricula) to strengthen the learner journey.
Key Components
5Rs Partnership offers a suite of unique course/portfolio and student journey tools to support program portfolio and learner journey innovation:
We created EMMAP (Economic Market Attractiveness of Portfolio) Scorecard to help colleges evaluate and develop programs that will be market oriented for success in student markets.
For over a decade, we have provided colleges and universities with Fees Monitors to become strategic and cost- effectively benchmark their fees against their competitors and peers.
In 2004, we co-created MAXIMIZE (Market Excellence in Education). This is the most widely used tool for evaluating and benchmarking marketing orientation, culture, processes, and systems in colleges to build the student experience.