“Brisbane Catholic Education engaged Dr Stephen Holmes to conduct detailed research into factors affecting parental choice of schools. We were very impressed with Dr Holmes’ professional and methodical approach. His research report and recommendations will form the basis of a new marketing strategy which will strengthen our enrolment numbers and our position in the marketplace. Working with him was a very worthwhile and productive experience for our organisation with its 141 schools and 12,000 staff. I can fully recommend Dr Holmes’ and endorse his well-deserved reputation as a world leader in the field of educational marketing research and strategy development.”

“Dr Stephen Holmes has been working with a number of GEMS schools over the past year on how to differentiate each of our schools not only from each other but also from competing schools.

During that time, he has brought to us at GEMS and applied unique tools that he has developed over a long period of time specifically to provide schools with platform for identity building and differentiation, most especially through the crucial areas of teaching pedagogy and curriculum. This has provided our schools with a whole new lens as to how they might effectively distinguish themselves and build authentic positioning.”

“Thank you Stephen for giving up your time and expertise to support our Japan Council of International Schools (JCIS) group as we pondered the importance of nurturing and communicating our own reputation while set in the context of the JCIS ‘brand’ as a whole. Certainly the conversations you facilitated helped us much better understand the strength we have in our diversity as well as the synergy that we share in representing quality educational options in Japan. I’d certainly be happy to talk about our work together to any regional association considering a similar enterprise.”

“Australian International School in Ho Chi Minh City, Vietnam engaged Dr Stephen Holmes to assist us in differentiating our messaging and services between our two feeder primary schools. Stephen undertook a comprehensive review and his final report was detailed, strategic, clearly written and full of useful and practical suggestions and insights. It has been a very successful engagement.”

“I attended the Marketing that Works PD at the Catholic Leadership Centre yesterday – great day, thank you.”

“Stephen worked with the leadership team of St Bernadette’s to review the marketing strategy and messaging that the school was promoting into the wider community. Part of this process involved us receiving a detailed report on our current approach and advice for future direction. The leadership team and whole staff found Stephen’s advice invaluable in ensuring that we had consistent messages and effective channels of communication. I highly recommend Stephen as he provides clarity and expertise in this most important and competitive area of building the reputation of a school.”