The centrality of courses and programs to institutional success is now rapidly being recognized as the fundamental basis upon which colleges compete, especially internationally.

EMMAP supports colleges evaluate proposed new and existing programs and courses against a set of robust metrics under the following 4 headings:

• Economic
• Mission / (aligned)
• Market Attractiveness
• Performance.

EMMAP creates a consistent, evidence-based framework that allows programs to be compared on a like for like basis. It ensures course portfolio review is evidence based, using metrics determined at the outset from a menu provided by The 5Rs Partnership.

Benefits

• A balanced scorecard approach that creates program profiles on agree variables.
• Compare programs across the portfolio – using a traffic light system.
• Evidence rather than opinion-based decisions around course portfolio.
• Not just financial indicators (lagging) but reputation also (leading).
• Brings a robust market dimension into course portfolio decision and idea generation for academics and marketers alike.
• Surfaces valuable data to inform marketing approaches for individual courses.