Market Research, Positioning

Do you stand out from the crowd?

Education institutions can and now must consider positioning beyond the traditional differentiators in education- namely history and or location.

Developing a compelling and cogent market position is now key to school and university success and for other objectives such as areas stakeholder/community engagement.

Efforts to position with differentiation generally remain relatively weak. Most education institutions around the world have significantly increased the data that they collect and hold. The same cannot be said for the utility of that data to enact a clear, differentiated, and high-value positioning.

We believe that establishing and monitoring an authentic and robust evidence base is critical to effective positioning. This is not just about conducting generic surveys and the like. Authentic positioning must be preceded by customised education market research.

Our experience is a weak evidence base will tend to undermine everything that follows under the name of positioning.