EMMAP

Our EMMAP (Economic Market Attractiveness of Portfolio) Scorecard was developed to support curriculum and course portfolio development and evaluation in the education sector. The market positioning and then the focused marketing of courses is now rapidly being recognized, for all but the elite universities, as the fundamental basis upon which they compete, especially in international education markets. The sector urgently needs expert support for this transition to occur in a collaborative and effective way.

EMMAP evaluates new and existing programs and courses against a set of robust metrics under the following headings:

  • Economic
  • Mission / (aligned)
  • Market Attractiveness
  • Performance

EMMAP creates a consistent and evidence based framework that allows all programs to be compared on a like for like basis. It ensures that any internal course portfolio review is evidence based, using metrics that are determined at the outset by the client from a menu provided by The 5Rs Partnership.

EMMAP Overview PowerPoint

Benefits

  • A balanced scorecard approach that creates program profiles on agree variables.
  • Compare programs across the portfolio – using a traffic light system.
  • Evidence rather than opinion based decisions around course portfolio.
  • Not just financial indicators (lagging) but reputation also (leading).
  • Brings a robust market facing dimension into course portfolio decision and idea generation for academics and marketers alike.
  • Surfaces valuable data to inform marketing approaches.


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