“Thank you for providing these articles I shall be very interested in reading them. I wish to say how much I enjoyed your presentation for the CEM in Melbourne yesterday and how valuable it was in stimulating ideas, discussion and providing us with guidelines and strategies to plan with confidence, an achievable way forward in marketing our school. It was hugely energising. I wrote all over my copy of your notes and wish to provide a copy to our Leadership team. It would be very timely, where we are at the moment, for a Marketing Plan to be rewritten by me (thanks to your guidelines ) or I think better still if possible for you to share your expertise with the College Leadership for them to gain an insight into the power of Marketing and the strategies to develop best practice!”

“Your presentation was really helpful yesterday and it has made me rethink a few strategies and thoughts I’ve had about marketing.”

“Thanks very much for the great PD today, your input has helped me to focus what we are trying to do.”

“I attended the COBIS 5th Conference for Marketing, Development and Admissions in March in Bucharest and I found your talk about building school reputation very interesting and inspiring. In his talk on Building a world class reputation, Dr Holmes brought up a number of important insights into the process of building a reputation of a school. The principal message I took home was that a solid reputation can only be built on values and actions and not by advertising. He also stressed the long-term nature of the concept and the importance of sustainability. For me, the whole strategy is summarized in the idea of a “Reputation Manager” instead of a “Marketing Manager”.”

“Thank you for the fantastic workshop this morning …. very thought provoking and beneficial.”

“In his presentation, Thought Leadership Marketing & Reputation Management, Stephen provided some hard truths for the education sector, things we needed to hear. He was able to demonstrate a new way of thinking about marketing and reputation that will help safeguard the future of my school! So thank you again!”

“Thank you so much for providing a most stimulating and thought provoking session. You certainly are the guru in marketing and your insights are most valuable to those of us on the ground.”

“Stephen, I attended your sessions at the recent EducatePlus Conference in New Zealand and thought they were excellent. I look forward to putting into practice the ideas around reputation management that I gained from you.”

“I really enjoyed Stephen’s seminars at the EducatePlus International Conference in Auckland recently, particularly around using reputation as a driver to engage the whole staff team. It was enlightening to see the marketing model reframed and to gain a deeper understanding on the huge benefits of investing time in ‘below the line’ strategies around reputation and word of mouth to support ‘above the line’ initiatives and strengthen brand value.”

“Thank you for your engaging and thought-provoking presentation at the recent Educate Plus International Conference in NZ. I was particularly intrigued with the revelation that a prospective parent considers both the real-time experience that a school can offer their child, as well as the deferred benefits that could be expected from enrolling at a particular school. The concept of a prospective parent as an ‘investor’, rather than a consumer was interesting, too. This statement is notably supported in the ‘International Student’ market; conversations with parents of International Students clearly approach their decision-making process of selecting a school from an investment angle.”