Market Research, Marketing and Communications

1. MARKET RESEARCH

Do you stand out from the crowd?

Education institutions can and now must consider positioning beyond the traditional differentiators in education- namely history and or location.

Developing a compelling and cogent market position is now key to school and university success and for other objectives such as areas stakeholder/community engagement.

Efforts to differentiate schools and colleges generally remain relatively weak. Most education institutions around the world have significantly increased the data that they collect and hold. The same cannot be said for the utility and application of that market research data to enact a clear, differentiated, and high-value positioning and reputation.

We believe that establishing and monitoring an authentic and robust evidence base is critical to effective positioning. This is not just about conducting generic surveys and the like. Authentic positioning must be preceded by customised education market research.

Our experience is a weak evidence base will tend to undermine everything that follows under the name of positioning and reputation in schools and colleges.

Expert Solutions- What We Do and How?

  • 5Rs Partnership has unrivalled education sector experience in market research that translates into effective positioning and enhanced reputation.
  • We have a specialist in-house team of education market analysts that support our mantra of uniquely being evidence-led in positioning projects. Our detailed deployment recommendations are further informed by our ongoing education market research in every continent- we bring a fresh and truly global perspective.
  • Our capacity to interpret deeper meaning of stakeholder consultations is guided by our specific knowledge of the education sector, its culture and market requirements. This expertise generates greater authenticity and cogency in positioning for our clients.

 

2. MARKETING AND COMMUNICATIONS


Our six step, unique framework to evaluate and develop Marketing and Communications in schools and colleges has been applied to audit and develop practice in over 200 of our clients. Each component of the framework contains key metrics that we developed from sector best practice globally to evaluate marketing and communications impact and efficacy. The framework is summarised below.

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