Reputation & Positioning

Reputation is the single most important asset of any educational institution.

There is a genuine lack of robust evidence and coordinated responsibility to evaluate reputation in schools and colleges.

Is your reputation evaluated, understood, and accurately known?

Abraham Lincoln once said that ‘Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.’ Can any education institution really afford not to know the trees from the shadows?

Among many benefits, a positive reputation leads directly to positive ‘word of mouth,’ the single most effective driver of recruitment.

2. REPUTATION DEVELOPMENT

Is your school’s reputation aligned with your schools desired future and intentionality?

Reputation is not what you say about yourself – it’s what others say about you when you’re not in the room.

Deliberate reputation development and management is perhaps the most undervalued process of all in schools and colleges. Part of the reason for this has been the absence or robust and practical sector specific tools to do so. Since 2011, among 5Rs Partnership IP is The Reputation Assessor, a renowned evaluation research tool that incorporates a robust and practical process to evaluate and develop reputation specifically for education institutions.

Above all, reputation excellence leads directly to institutional sustainability — perhaps the single most vital characteristic for schools and colleges navigating an increasingly uncertain future.