Market Research
Building a Professional, Evidence Based Marketing Approach
Efforts to strategically market schools and universities with differentiation, and establishing a defined identity have generally been relatively weak.
The 5Rs Partnership has unrivalled experience in market research that translates in to market strategy (positioning and branding) and enhanced market performance review for schools and universities.
Developing a compelling and cogent market position is now key to school and university success and for other objectives such as areas stakeholder/community engagement.
We believe that marketing success isn’t only about the excellence of the marketing department, but about the whole institution, including building a market focus or orientation in processes.
We also believe that establishing and monitoring a robust evidence base is critical to both effective and efficient marketing. Our experience is that any lack of clarity or weak evidence base on where and how to compete will tend to undermine everything that follows under the name of marketing and communications.
Why choose us?
- Our marketing consultations are diagnostic, forensic, evidence based and challenging.
- We have a deep understanding of education cultures and audiences and have insight that generates authenticity and cogency in marketing, brand and positioning development.
- We focus on what really matters in education marketing instead of simply delivering a textbook MBA type approach. Successfully marketing a school or university is different.
- Our detailed recommendations are informed by our ongoing education market research and global education sector consultancy experience.
- Our expertise with marketing audits for education institutions are second to none with over 20 years of experience globally with schools and universities.